Film Merchandise

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Thursday 14th March


In 1993 Kenner Parker received license from Amblin Entertainment to manufacture toys for the blockbuster hit film Jurassic Park. Just like the movie, the toys themselves quickly made history. Unequivocally one of Kenner’s most successful lines, the toys generated massive sales, and flew from store shelves like no other. The action figures were, at the time, revolutionary, rendering them the talk of the toy industry, and proving once and for all that there is a reason for every success. Of all the toys to be released for the Jurassic Park line (easily recognized thanks to the JP logo) none were as impressive as the larger dinosaur figures.